Charleston, South Carolina, attracts families and friends with Southern history and ocean-side entertainment. Advertisement.
has pitched a product in such a way that provides 100% whole wheat to
be used to sop up the drool of we who are “starving” to lose weight and
seeking a healthy guilt-free alternative to over-consumption. Advertisement.
you are the proud parent of a perfectly precious feline, you surely ust
create the pristine and purrfect peace that every family pet deserves.
New Friskies Plus will make your pet contently purr because of the
perfection of his perky condition. Advertisement.
Brookstone advertisement for its iConvert Scanner for iPad uses
nostalgia for traditional family recipes to seduce the consumer into
buying its exorbitantly priced technology so that the past can be
“preserved” in new ways (pun intentional). Advertisement.
DiGiorno advertisement is targeting a hungry pizza lover because, with
the use of clear and distinct pictures, DiGiorno draws you into the
savoryness that the pizza exudes. And if the melty cheese and Italian
herb crust isn’t enough to entice you, let me direct your gaze to
the middle of the page, the brightest color on the page, the brilliant
yellow flag with the word “new” in it. So for all you cynical food
critics who think you’ve seen it all, you’re wrong! DiGiorno is
allowing you to take part in this “new” revolutionary feast of DiGiorno
Container Store’s magazine ad titled “Go Organized” is extremely
colorful, spatially aesthetic, and, well, organized. Everything you
need to travel easily and efficiently is displayed snapped, clasped,
zipped, and hanbdle ready for a fun, color-coordinated, simple getaway.
Crocs. Comfortable? Yes.
Attractive? No. Until now.
The ad for the “new styles” from Crocs reassures us that it has the
“same feeling,” but the updated, more streamlined, feminine design
appeals to our sense of fashion, more so than its clunky, oversized
effect of this ad for Colorado conveys a sense of mystery and awe
because of the pathos created by the panoramic view. Mountains, sky,
and sunlight stretch outward onto an endless horizon. The suggestion is
that this is a place where generations of families will be nurtured and
life will be enriched. The contrast between light and dark earth tones
promotes Colorado as a state that is full of possibility and hope. Advertisement.
One paint is the perfect paint for homes with children because, as the
ad points out, it’s “not just guaranteed for life [but] guaranteed for
real life.” The ad shows a baby coloring on the wall, and anyone who
has children or has been a child knows coloring on the wall will hurt
the paint. But with Olympic One, families can rest easier knowing that
when Tommy or Suzie decides to redecorate, the money spent on the new
paint job will not have gone into the toilet. To further ease Mom’s and
Dad’s minds, Olympic One has received the Good Housekeeping Seal of
Approval and is sold exclusively at Lowes – a trusted retailer for home
print ad for AZEK Building Products catches the reader’s eye with a
back deck formed into the shape of an artist’s palette, framed by a
field of perfect grass. In the center of the deck/palette is a father
teaching his young son to grill. Underneath this image are the words
“Create an Enduring Masterpiece” in a handwritten font. The use of the
colors green and brown are natural, emphasizing that it is natural to
want to create beauty, and the subtle message is that a father shaping
his son’s life is the ultimate creation, your “enduring masterpiece.”
This ad is effective because it appeals to our desire for beauty in our
lives and our affection for our children, both examples of pathos. In
short, good dads will use AZEK. Advertisement.